September 2014

There's still time to submit nominations for SCMA awards!
REGISTER for Latino Health Forum Oct. 16
COVERED CALIFORNIA "Lunch & Learn" #2, Oct. 24
APPLICANTS
PREPARE YOURSELF FOR PROP. 46
CMA ALERT HIGHLIGHTS
RESOURCES
PEOPLE
MEDICAL ORGANIZATIONS
CLASSIFIEDS
ABOUT SCMA

There's still time to submit nominations for SCMA awards!

THERE'S STILL TIME to submit nominations for SCMA awards!
Use the link below to the nomination form to submit a nomination by Sept. 5 for SCMA's Outstanding Contribution and Recognition of Achievement awards, which will be presented at the Annual Awards Dinner on Dec. 2, 2014.

SCMA Awards nomination form

REGISTER for Latino Health Forum Oct. 16

The 22nd annual Latino Health Forum runs from 7:30 a.m. to 4:30 p.m. on Thursday, Oct. 16, at the Flamingo Conference Resort in Santa Rosa. All local physicians, medical professionals, and students interested in medical careers are invited to attend.

To register for the Latino Behavioral Health: Healthy Mind, Healthy Spirit, Healthy Body forum, access and print the 2014 Registration form and Agenda of keynote speakers and workshops. This conference will sell out! Normal registration fee is $110. However, if you register and payment is received before Sept. 24, the cost is just $80. Please select a morning and an afternoon workshop/panel. More info at www.latinohealthforum.org.

COVERED CALIFORNIA "Lunch & Learn" #2, Oct. 24

Over 25 medical office personnel attended the July lunchtime presentation in Santa Rosa, and requested a second opportunity to learn more about Covered California 2015 and the impact on physician practices. Join us Friday, Oct. 24, from 12:30-1:30 p.m. for updated 2015 enrollment information and demographics, identifying qualified health plans within the exchange, and practice management tips. To RSVP and reserve your place, download the event flier. For questions or more information, contact Rachel Pandolfi at rachel@scma.org or 707-525-4375.

Download event fliers for two more Lunch & Learn events: Ukiah, Wednesday, Sept. 10, and Novato, Wednesday, Sept. 24.

APPLICANTS

Yagil Barazani, MD, Urology, 401 Bicentennial Way, Santa Rosa 95403, UC Los Angeles 2008
Vanessa DeSousa, MD, Pediatrics, 3925 Old Redwood Hwy, Santa Rosa CA 95403
Mircea Dobre, MD, Diagnostic Radiology*, 401 Bicentennial Way, Santa Rosa 95403, Univ Minnesota 2006
Patrick Millerd, MD, Diagnostic Radiology*, 401 Bicentennial Way, Santa Rosa 95403, Creighton Univ 2008
Lara Steward, DO, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Midwestern Univ 2000
Jane Yang, MD, Otolaryngology*, 401 Bicentennial Way, Santa Rosa 95403, Univ Missouri 1993
Karlyn Young, MD, Internal Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Univ Hawaii 2010

* = board certified

PREPARE YOURSELF FOR PROP. 46

Has your practice, medical group, or hospital signed up to formally oppose Prop. 46? Visit the campaign website www.NoOn46.com to add your name to the growing list of groups and organizations opposing Prop. 46.

Do you need a CMA staff member to speak to your group, hospital or specialty society? Let us know so we can ensure you're hearing from the right people about the most recent campaign updates.

As the health care future unfolds, we know many of you face challenges to keep your practices open, and to ensure patients have timely access to care. If this ballot measure passes, patients will be faced with rising health care costs, threats to their personal privacy and the potential of physicians being forced to reduce services and, in some cases, close their doors. Together we can defeat this measure! SCMA-CMA is committed to providing you, your group and hospital medical staff with tools to help fight this attack on medicine. Contact Cynthia Melody at cmelody@scma.org. Click here for the form to order campaign materials. You can also order materials online at www.NoOnProp46.net.

CMA ALERT HIGHLIGHTS

Here are the top stories from the latest issues of CMA Alert, the California Medical Association's biweekly email newsletter. For a free subscription, visit www.cmanet.org/cma-alert. A few stories from the August 25 issue:

RESOURCES

Sept. 4
Medical Providers Day. Physicians and their staff are invited to Fleet Feet Sports Santa Rosa's annual open house, 3 to 7 p.m. at 111 Third St., Santa Rosa, to learn about its injury prevention products for your patients. Attendees will receive a free gift and entry into a raffle. Contact Melody Karpinski at 569-1494 or rsvp@fleetfeetsantarosa.com.

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Sept. 10
HIPAA Update: Are You Compliant with the Final Omnibus Rule? The Final HIPAA Rule went into effect in 2013. There are so many changes to HIPAA privacy, security, breach and enforcement that this rule is referred to as an "Omnibus Rule." Many changes have a profound impact on medical practice workflow. Changes are also relevant if you use an electronic health record. This webinar provides an overview of the HIPAA changes and key steps medical practices can take to comply with HIPAA. HIPAA enforcement penalties can be severe for medical practices that are not compliant!

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Sept. 29-30
CME Essentials Workshop. This workshop is for chairs, coordinators, educators, and managers of CME programs at the California Endowment in Oakland. 9.5 AMA PRA Category 1 Credits available. For more information, visit IMQ.org; to register, click here.
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Oct. 1
Family Medicine, Frontline of Care. This CMA webinar reviews strategies to help the provider deal with competing pressures from patients, payors, and third-party vendors.
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Oct. 16
The 22nd annual Latino Health Forum on Thursday, Oct. 16, runs from 7:30 a.m. to 4:30 p.m. at the Flamingo Conference Resort in Santa Rosa. This year's forum includes: A snapshot of the overall health of the Latino Community; Valuable information on health care service and prevention models; Current Research, and Culturally and linguistically competent health programs. Breakout sessions present: Local innovative health care service and prevention models; and Tools and resources to improve communication, health literacy and patient satisfaction. To register, or to sponsor a student registration, visit www.LatinoHealthForum.org.

Visit the Physician Directory page at www.scma.org.

Oct. 18
Perspectives on Pediatric Orthopaedics. Pediatricians, family practice doctors, physician assistants and nurses will meet in Sacramento for a CME seminar hosted by the orthopaedic faculty at Shriners Hospitals for Children-Northern California, located at 2425 Stockton Boulevard, Sacramento. The all-day event runs from 8 a.m. to 3 p.m. and 5 CME credits are available. The cost is $90 for physicians, $60 for nurses and physician assistants. Registration fee includes all conference materials, continental breakfast and lunch. Call 916-453-2191 or send email ncal.education@shrinenet.org.

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Oct. 30
IMQ 2014 Medical Staff Conference. The Institute for Medical Quality is offering physicians leading a medical staff this one-day conference that provides a foundation of knowledge, techniques, and best practices to help them succeed. 6.75 AMA PRA Category 1 Credits available. The location is the Embassy Suites SFO Waterfront Hotel in Burlingame, CA (near San Francisco International Airport). For more information, visit IMQ.org; to register, click here.

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FREE practice resources monthly e-newsletters.
Are you receiving CMA Practice Resources? CCPR is from the California Medical Association's practice management experts, focusing on critical payor and health care industry changes and how they directly impact the business of a physician practice. Each issue includes tips on reimbursement- and contracting-related issues along with information on the latest practice management news. SUBSCRIBE NOW.

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SSCMA supports the Northern California Center for Well-Being in Santa Rosa for patient chronic disease self-management. Physicians are encouraged to refer patients to the Center's summer classes in diabetes management, smoking cessation, healthy weight and many more. For more details visit www.norcalwellbeing.org.

PEOPLE

Kaiser Permanente Santa Rosa has appointed Michael Reinhard, MD to the position of Chief of Anesthesiology.

Since 2000, Dr. Reinhard has served for several years as the Physician Operating Room (OR) Director for the facility, helping to manage the ORs at both the local and regional level and more recently, served as Department Technology Lead. Dr. Reinhard grew up in the suburbs of Baltimore, attended Loyola College and University of Maryland medical school, and completed residency training at UCSF. After residency, he spent three years in private practice at a community hospital in Springfield, Oregon.

MEDICAL ORGANIZATIONS

REACH Air Medical Services announced the planned acquisition of the Emergency Airlift (EAL) service lines and assets. Emergency AirLift air ambulance, based in North Bend, Oregon, has been providing critical care services to the central and southern regions of Oregon for 10 years using both helicopters and airplanes to transport thousands of ill or injured patients to advanced medical care.

Women's OB/GYN Medical Group, a comprehensive women's health care provider in Santa Rosa, has recently joined Northern California Medical Associates (NCMA), the region's premier provider of medical and surgical care north of the Golden Gate, serving individuals and families since 1975.

CLASSIFIEDS

Seeking volunteers
Remember why you went into medicine in the first place? The Jewish Community Free Clinic could use a few more good volunteers. Call Jerry at 707-527-7754 or Deborah at 707-495-4607.

SCMA members get free classifieds!
SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Susan Gumucio at susan@scma.org or 707-525-0102.

ABOUT SCMS

The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

Visit us at www.scma.org. View the current issue of Sonoma Medicine magazine here!