Supporting Your Practice

The SMLMA provides the support you need to
maintain a successful practice

Supporting Partners

SMLMA's Supporting Partner Program offers local businesses an opportunity to affiliate with SMLMA. Our supporting partners are recognized as advocates of the medical profession and the contributions made by physicians to the well-being of our community. The program is open continuously for new annual memberships beginning at the date of approval.

Download the application or contact Susan Gumucio at (707) 525-4375 or

SCMA Supporting Partner

Insurance Services

Lockton Affinity

Lockton Affinity

The Sonoma-Mendocino-Lake Medical Association and CMA work with Lockton Affinity as the plan administrator for our sponsored insurance programs. Lockton Affinity continues to offer best-in-class insurance plans to protect you, your practice and your family. Contact Lockton today for a competitive bid on. your insurance needs:  Click here to begin your journey:

Contact: Lockton Affinity Call Center Support 800-278-8130 •

Practice Management Services

Practice & Liability Consultants

Practice & Liability Consultants LLC

Practice & Liability Consultants, LLC, a nationally recognized firm specializing in practice and risk management, has served physicians since 1985 in more than 2,300 practices of all sizes and specialties. Engagements have included consulting for practice start-ups and assessments, mergers, financial analysis, revenue enhancement, overhead reduction, personnel recruitment and management, over 550 practice valuations, expert witness services, partnership issues, and recruitment support for hospitals and physician groups.

Now based in Napa, Calif., President Debra Phairas presents seminars and lectures nationwide for state and local medical associations, management organizations, and specialty societies. Her background includes medical clinic administration and loss prevention management for NORCAL Mutual, a malpractice insurance carrier in Northern California. Academic credentials: BS from Michigan State University and MBA Health Services Administration from Golden Gate University, San Francisco, Calif.

Contact: Office 415-764-4800 • Cell 415-518-9245 •
Websites: and

Technology Services



Freed is an AI medical scribe service that listens, transcribes, and writes medical documentation for you (aka SOAP notes). Freed is based in Santa Rosa, California, and was founded by a software engineer with the hope that his clinician wife could stop endlessly charting over the weekends.

More than 3,000 clinicians across the U.S. are now using Freed; you can read many five-star testimonials on the Wall of Freed(om). The service is affordable, easy to use, and HIPAA-compliant.

SMLMA physicians can TRIAL Freed for FREE and enjoy a 10% DISCOUNT for the first year using this code at checkout: Y86LG9LQ. Signing up is quick and easy.

Contact: Visit the Freed website or email

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