December 2008

• Physicians need to request performance data by Dec. 16
• Pay SCMA dues by Dec. 31 to qualify for 5% discount
• More than 200 attend SCMA’s 150th Anniversary Celebration
• Palmetto GBA seminar at SCMA on Jan. 26
• Inpatient psychiatric care may return to Sonoma County
• Southwest Health Center acquires two more clinics
• Court upholds balance billing regulation--for now
• Influenza and pneumococcal vaccines pricing
• Operation Access needs physician volunteers
• Electronic health records seminar in SF on Dec. 16
• Online CME program offers advice on helping veterans
• Buck Institute hosts session on drugs and aging
• Dr. James Dawson and Dr. Dick Lose pass away

Physicians need to request performance data by Dec. 16

Physicians have until Dec. 16 to request the data used to determine their California Physician Performance Initiative (CPPI) “performance scores.” Payors such as Blue Cross or Blue Shield may soon be using these scores to determine pay-for-performance rates or to create tiered networks.

CPPI recently sent about 20,000 California physicians their performance scores on 15 quality measures based on claims data from Medicare and from United Health, Blue Cross, and Blue Shield PPOs. The letters do not contain the underlying data.

CMA has expressed serious concerns about the accuracy and integrity of the data used to establish these scores. In order to address CMA’s concerns and to improve the quality of the data, CPPI has created a reconsideration process that physicians should use to verify the data.

All physicians should request their data from CPPI and verify its accuracy. If you do not raise concerns now, payors will use the data in the future to adjust your reimbursements and change the flow of patients to your practice.

Step-by-step instructions for obtaining and reviewing your patient data are available at www.cmanet.org/cppi. After finishing the reconsideration process, you should also complete the online survey at the same address to tell CMA what, if anything, was wrong with your performance scores.

For more information, contact the CMA member help line at 800-786-4262.

Pay SCMA dues by Dec. 31 to qualify for 5% discount

SCMA members who pay their 2009 dues by Dec. 31 qualify for a 5% discount. Payments need to be at SCMA by Dec. 31; there is no grace period.

Invoices were mailed earlier this fall. If you need a copy of your invoice or have any dues questions, contact Rachel Pandolfi at rpandolfi@scma.org or 525-4375.

More than 200 attend SCMA’s 150th Anniversary Celebration

SCMA’s 150th anniversary celebration at the Vintner’s Inn on Nov. 11 drew more than 200 local physicians, spouses and community members, making it by far the best attended SCMA event in recent memory.

“The attendance spoke for itself,” said SCMA president-elect Dr. Richard Powers, noting that the event promoted collegiality among physicians and encouraged them to resume their role as community leaders.

SCMA has received many complimentary notes and e-mails about the event from physicians. “The food and the setting were terrific,” wrote former SCMA president Dr. Heather Furnas, “but best of all was the camaraderie of the Sonoma County physicians, the SCMA staff, and physician leaders from our CMA district. … It was a very special evening with an extraordinary group of people.”

“The whole spirit was reassuring,” observed another former SCMA president, Dr. Fred David. “Despite all the troubles with medicine, we get a lot of support from seeing our colleagues in a social setting.”

Complimentary copies of the 16-page commemorative program distributed at the event are still available. To get a copy, contact Cynthia Melody at cmelody@scma.org or 525-4359.

Event photos will soon be posted on the SCMA website at www.scma.org.

Palmetto GBA seminar at SCMA on Jan. 26

Palmetto GBA, the new Medicare administrator for California,will be conducting a free seminar on Medicare billing at SCMA from noon to 2p.m. on Monday, Jan. 26. Attendees need to bring their own lunch.

The seminar will be conducted by Sandra Siddall, a provideroutreach consultant for Palmetto. She noted, “We realize that during thetransition period, many physicians have encountered numerous problems [withMedicare billing].” She will address any billing topics of concern toattendees.

To reserve a spot and suggest topics, contact RachelPandolfi at rpandolfi@scma.org or 525-4375. Space is limited, so early reservationsare recommended.

Inpatient psychiatric care may return to Sonoma County

Inpatient psychiatric care,which has been unavailable in Sonoma County since last spring, may return earlynext year, depending on the outcome of negotiations between several interestedparties.

Drs. Daniel Marrin and JimBerger--owners of the Fulton Road general acute care facility in Santa Rosaclosed by Memorial Hospital earlier this year--are negotiating with twopsychiatric hospital groups that want to reopen the facility. A third companyhas also expressed interest, as has the Joint Powers Authority (JPA) thatrepresents the county’s district hospitals.

Negotiations are complex becauseMarrin and Berger also own a general acute care facility on Sotoyome, acrossfrom Memorial Hospital. Under one scenario, the Fulton facility would be soldto a psychiatric group for inpatient psychiatric care, and the JPA wouldacquire the Sotoyome building for general acute care, possibly establishing anew Santa Rosa hospital district.

“It now costs $3 million to $5million per bed to build a new general acute care hospital,” said Marrin,noting that the Fulton and Sotoyome facilities already have 138 beds, and thatdemand for acute care is likely to increase as the population ages.

If the Fulton Road facility isused for psychiatric care, Sonoma County Mental Health would contract for beds,along with Kaiser and other providers. “Our average daily need is approximately8 to 10 beds, sometimes higher,” said Art Ewart, the county’s mental healthdirector. “This would solve virtually all the needs for psychiatric inpatientcare for adults.”

Further complicatingnegotiations is the possible sale of a portion of the Fulton Road property tothe Southwest Community Health Center, which would construct a 50,000 squarefoot facility to house the Santa Rosa Family Medicine Residency.

Southwest Health Center acquires two more clinics

Southwest Community Health Center has acquired the SantaRosa Homeless Clinic (formerly the Santa Rosa Free Clinic) and the RoselandChildren’s Health Center. Both clinics were threatened with closure because of risingcosts, decreased funding and increasing patient loads.

 “It is verydifficult for these smaller clinics to be financially sustainable in today’shealth care environment,” said SCHC CEO Naomi Fuchs. “Bringing these clinicsinto the SCHC organization will improve access, strengthen programs, andprovide financial sustainability. It is the right thing to do.”

Court upholds balance billing regulation--for now

The Sacramento Superior Courthas determined that the Department of Managed Health Care’s “balance billing”regulation is valid, but only insofar as it seeks to define balance billing asan unfair billing pattern. The court did not address whether the DMHC canenforce the regulation against providers, despite DMHC’s public assertions thatthis regulation “prohibits” balance billing. The DMHC, however, has indicatedthat it intends to take enforcement action against providers who balance bill.

CMA attorneys are reviewing theruling to determine the best strategy for an immediate appeal. They are alsoexploring separate litigation avenues to challenge the DMHC’s authority toprohibit balance billing or take any enforcement action based on thisregulation. 

Influenza and pneumococcal vaccines pricing

The Medicare Part B paymentallowance limits for influenza and pneumococcal vaccines are 95% of the AverageWholesale Price, except where the vaccine is furnished in a hospital outpatientdepartment. In those situations, payment for the vaccine is based on reasonablecost.

Annual Part B deductible andcoinsurance amounts do not apply for the influenza virus and the pneumococcalvaccinations. All physicians, non-physician practitioners and suppliers whoadminister these vaccinations must take assignment on the claim for thevaccine.

The prices below reflect thepayment allowance for the listed CPT codes when the vaccines are furnishedoutside the hospital outpatient department:
* CPT 90655: $16.879
* CPT 90656: $18.198
* CPT 90657: $6.609
* CPT 90658: $13.218
* CPT 90660: $22.316

Operation Access needs physician volunteers

Operation Access, a nonprofit organization that works with hospitals to provide elective outpatient surgeries and procedures to the uninsured, needs physician volunteers. The hospital waives all expenses and covers professional liability and malpractice insurance for physicians and other medical staff who volunteer. Participating hospitals include Petaluma Valley, Memorial and Kaiser Santa Rosa.

To volunteer, contact Daniel Rabkin at daniel@operationaccess.org or 415-733-0004.

Electronic health records seminar in SF on Dec. 16

A seminar on electronic health records sponsored by the Healthcare Information and Management Systems Society will be held in San Francisco on Tuesday afternoon, Dec. 16. Topics include the current state of EHR systems and EHR usage among hospitals, physician offices, insurance companies and patients.

Tickets cost $55. To register, visit www.nocalhimss.org.

Online CME program offers advice on helping veterans

Physicians can receive CME credit for accessing www.joiningforcesonline.org, a Web-based series of half-hour television programs that explore the medical, psychological and social issues that confront returning veterans and their families. The series is of particular benefit to doctors who are unfamiliar with the injuries, visible and invisible, that may be present in veterans.

Buck Institute hosts session on drugs and aging

A free public session onpharmacological and non-pharmacological intervention in aging will be held at theBuck Institute in Novato on Tuesday morning, Dec. 9. Topics include drugindustry targeting of aging as a disease and use of yoga techniques assustainable health care. Reservations are required; phone 415-209-2030.

Dr. James Dawson and Dr. Dick Lose pass away

Two longtime SCMA members, Drs.James Dawson and Dick Lose, died in November.

Dr. Dawson, who belonged to SCMAand CMA for more than 50 years, was 88. Originally a general practitioner inPetaluma and Forestville, he became an attending physician at Sonoma StateHospital in the 1960s. He then completed residencies in psychiatry andneurology and served as the facility’s chief of professional education.

Dr. Lose was a family physicianin Sonoma for many years. He served as president of the Sonoma County chapterof the American Academy of Family Physicians and as chief of staff at SonomaValley Hospital. He was 84.

Guy Delorefice, MD
Internal Medicine*
401 Bicentennial Way
Santa Rosa 95403
393-4733 Fax 393-4556
guydhunter@aol.com
Creighton Univ 1996

Mark Hurd, MD
Anesthesiology*
837 Fifth St. 2nd Floor
Santa Rosa 95404
522-1800 Fax 524-4687
jmahurd007@comcast.net
Tulane Univ 1986

Amita Kachru, MD
Obstetrics & Gynecology
500 Doyle Park Dr. #103
Santa Rosa 95405
579-1102 Fax 579-1386
akachru@gmail.com
Michigan State Coll 2004

Phi-Nga Le, MD
Internal Medicine*
Pediatrics*
401 Bicentennial Way
Santa Rosa 95403
393-4150 Fax 393-4298
phi.n.le@kp.org
Creighton Univ 1992

Yasmin Nibbe, MD
Internal Medicine*
Pediatrics*
401 Bicentennial Way
Santa Rosa 95403
393-4300 fax 393-4558
yasmin.k.nibbe@kp.org
Chicago Med Sch 2001

Rudy Santos, MD
Internal Medicine*
1165 Montgomery Dr.
Santa Rosa 95405
547-5437 Fax 547-5430
rudy510s@hotmail.com
St. George Univ 1997

Jerome Smith, MD
Pediatrics*
430 W. Napa St. #F
Sonoma 95476
939-6070 Fax 939-6077
jsmith@svchc.org
George Washington Univ 1997

* board certified

MEDICAL OFFICE SANTA ROSA
Office in class "A" medical building at 1111 Sonoma Ave., SantaRosa. Approx. 100 sq. ft., with sink. $795/mo., including utilities. Access toshared waiting room, reception area, kitchen, private restrooms. Handicapaccessible. Ample parking. Contact Judy at 707-528-0911.

MEDICAL OFFICE SONOMA
Suite available: Perkins Medical Center, Sonoma. 1800+/- sq ft. $2890/mo.707-996-4519.

To submit a classified ad forNews Briefs or Sonoma Medicine, contact Nan Perrott atnperrott@rhscommunications.com or 707-525-4226. The cost is one dollar perword.

November 2008

• Still time to RSVP for 150th Anniversary Celebration
• SCMA endorses new Medicare payment option
• Dr. Ian Hoffman wins “Article of the Year” award
• SCMA website continues to grow
• Dr. Thomas McCarthy dies at 60
• Supervisors approve residency consortium; one hurdle left
• Physicians can still get paper EOMBs from Medicare
• Balance billing regs apply to care provided on or after 10/15
• CMA House adopts resolution to ban smoking in casinos
• Free diabetes podcasts available from CDC
• NORCAL applications available in writable PDF format
• Health care conference in Santa Rosa on Nov. 12
• Dr. Stacey Kerr publishes book on hospital homebirths
• Dr. Allan Bernstein writes headache booklet for Krames

Still time to RSVP for 150th Anniversary Celebration

Tickets are still available for SCMA’s 150th AnniversaryCelebration on Tuesday evening, Nov. 11. The tickets are FREE to active andretired SCMA members, and $75 for spouses or guests. General admission is $95.

The event will be held at the Vintner’s Inn, 4350 BarnesRd., Santa Rosa, starting at 6 p.m. To RSVP or to purchase tickets, e-mailscma@scma.org or call 525-4359. Credit card payments can be accepted over thephone.

Major sponsors of this historic occasion include KaiserPermanente, NORCAL, Sutter Medical Foundation North Bay, and Sutter MedicalGroup of the Redwoods. Additional sponsorship is being provided by CMA, themedical societies of CMA District 10, Marsh, Pacific Foundation  for Medical Care, Redwood Regional MedicalGroup, Sonoma County Department of Health Services, St. Joseph Health System,and about a dozen other local health organizations and businesses.

On Oct. 23, the SCMA Alliance presented SCMA with an Allieaward for “Outstanding Contribution to the Community.” And on Nov. 4, theSonoma County Board of Supervisors will issue a proclamation recognizing SCMAfor its 150 years of service.

SCMA endorses new Medicare payment option

In response to a Medicare study of various options forrevising its payment localities, SCMA has endorsed Option 3, which wouldseparate high-cost metropolitan statistical areas (MSAs) from statewidelocalities.

In an Oct. 26 letter to Medicare, SCMA President Dr. KirkPappas and former president Dr. Brad Drexler noted that “none of the otheroptions adequately address payment inequities and will therefore not have anadequate effect on patient access to physicians.”

Medicare is accepting comments about the study, entitled “Reviewof Alternative GPCI Payment Locality Structures,” until Nov. 3. The study canbe downloaded at http://www.cms.hhs.gov/PhysicianFeeSched/downloads/ReviewOfAltGPCIs.pdf.Comments should be sent to MPFS@cms.hhs.gov.

Dr. Ian Hoffman wins “Article of the Year” award

Dr. Ian Hoffman, a residentphysician in the Santa Rosa Family Medicine Residency, has won the Article ofthe Year award from SCMA for “The Devil’s in the Details,” which appeared inthe Spring 2008 issue of Sonoma Medicine.

Hoffman’s article provides aneye-opening look at the influence of drug-company detailers who regularly visitphysicians’ offices, offering free samples and other gifts. He concludes, “Thelong-ingrained and widely accepted practice of interacting with pharmaceuticalrepresentatives will be a hard habit to break. As physicians, the question wemust answer now is whether conditions are right for us to move away from the ‘freelunch’ on our own, or do we need regulatory laws to break us of the habit?”

The full text of Hoffman’sarticle appears on the SCMA website at http://www.scma.org/magazine/articles/?articleid=77.

SCMA website continues to grow

SCMA continues to add newmaterial its newly revised website at http://www.scma.org. Launched in October,the site includes a full list of member benefits, current and past issues ofSonoma Medicine, and a variety of resources for physicians. Credit card paymentcapabilities and an online directory of SCMA physicians are also in the works.

Suggestions for improving thewebsite should be sent to Steve Osborn at sosborn@scma.org or 525-4325.

Dr. Thomas McCarthy dies at 60

Dr. Thomas McCarthy, an ob/gynwho practiced in Santa Rosa for 26 years, died of brain cancer on Oct. 28. Hewas just 60 years old.

Dr. Cheryl Kellert, McCarthy’slongtime partner at Santa Rosa Ob/Gyn Medical Group, remembered him as anastute diagnostician and an excellent teacher. “As a partner,” she recalled,“he put his personal needs only after the group’s needs. He was a real teamplayer.”

McCarthy was well known in thecommunity for his dual role as doctor and as pastor at the Hope Chapel, achurch he founded in 1989. In a 1997 article for Sonoma County Physician (nowSonoma Medicine), he wrote, “The roles of pastor and physician work hand inhand. … While I do not actively evangelize patients in my practice, I do try tohelp them understand the non-physical roots of their problems and encouragethem to seek solutions other than antidepressants.”

Dr. Thomas Garrett, one ofMcCarthy’s former partners, remembered that, “The staff loved him. He wasalways up; he had a great sense of humor. He was respected by his colleagues inother specialties, and he saw the big picture.”

McCarthy’s death comes justweeks before his former practice is scheduled to close. “The heart of our groupdied when he got ill,” said Kellert. “He went into medicine because it’s aprofession and a calling, not because it’s a job.”

Services will be held in thePerson Theater in the Wells Fargo Center for the Arts at 2 p.m. on Friday, Nov.7.

Supervisors approve residency consortium; one hurdle left

Nearing the end of a longprocess, the Sonoma County Board of Supervisors has approved a deal transferringcontrol of the Santa Rosa Family Medicine Residency from Sutter Health to aconsortium of local health providers, including Sutter, Kaiser, Memorial, theSouthwest Health Center, the Dept. of Health Services and UCSF.

The deal, in the works since2007, must still be approved by the Accreditation Council for Graduate MedicalEducation, probably in early 2009. Once that happens, the consortium will takeover the program, and resident physicians will receive training not only atSutter, but also at Kaiser, Memorial and Southwest.

“The consortium structure willnot only provide a broader base of financial support, but will also offer aricher, more diverse learning experience for physicians,” said Sutter CEO MikeCohill. Sutter will contribute more than $4 million annually to the consortium,with Kaiser providing an additional $2.7 million per year.

Physicians can still get paper EOMBs from Medicare

Medicare payment problems continue to plague doctors’offices across California. In the most recent glitch, some physicians beganreceiving Medicare checks without an attached Explanation of Medicare Benefits(EOMB) because Medicare mistakenly switched those physicians to “electronicremittance advice (ERA) only” status.

Physicians who want to keepreceiving EOMBs should submit a letter to Medicare via CMA. Simply download thesample letter on the SCMA website at http://www.scma.org/i/userimages/Medicare_EOMB_request.pdf.Complete the letter with your specific information, then fax to Frank Navarroat 916-551-2046. The letter can also be used to request copies of EOMBs notincluded with previous payments.

Physicians can expect to beginreceiving paper EOMBs within three days from the date CMA receives their faxedrequest. For further details, contact Frank Navarro at fnavarro@cmanet.org or916-551-2046.

For other Medicare paymentproblems, call CMA toll-free at 800-786-4262 or visit the “Resources” sectionof the SCMA website at http://www.scma.org.

Balance billing regs apply to care provided on or after 10/15

Despite the vigorous efforts oforganized medicine, the Department of Managed Health Care (DMHC) regulationthat prohibits “balance billing” of HMO patients for out-of-network emergencyservices took effect on Oct. 15.

DMHC has indicated that theprohibition applies only to services provided on or after the regulation’seffective date. Bills sent after Oct. 15 for services provided before Oct. 15are not affected.

For more information, see CMA’sBalance Billing Advocacy Toolkit available to members only athttp://www.cmanet.org/member. CMA published the toolkit to help physicians dealwith the uncertainty caused by this regulation and to answer any questions theyhave about their rights and responsibilities.

CMA and a coalition of providergroups have filed a lawsuit against DMHC arguing that the regulation isunlawful and unenforceable because DMHC lacks the authority to regulatedoctors. The lawsuit also alleges that the regulation violates the intent ofthe Knox Keene Act, which is to ensure that HMOs provide adequate physiciannetworks to provide care for their enrollees.

For more detail, contactSamantha Pellon at 916-551-2872 or spellon@cmanet.org.

CMA House adopts resolution to ban smoking in casinos

The CMA House of Delegates hasadopted a resolution to support legislation mandating smoke-free gaming venuesas a prerequisite for issuing or renewing gaming licenses. The resolution byformer SCMA president Dr. Brad Drexler was one of many approved by the House atits annual meeting in Sacramento in early October. Other resolutions addressedprescription data mining, tax deductions for uncompensated care, and physicianstaffing of retail health clinics.

For a complete list ofresolutions, visit http://cmanet.org/member.

Free diabetes podcasts available from CDC

A series of 10 podcasts titled“Clinical Diabetes Management” is now available for free download from the CDCwebsite. The podcasts feature interviews with pharmacists, podiatrists, optometristsand dentists on preventing diabetes complications and working as part of thediabetes care team. The podcasts promote a team approach to comprehensivediabetes care and provide simple care recommendations to clinicians aboutmaking cross-disciplinary referrals.

The podcasts cover periodontaldisease, preventing vision loss, living with vision loss, preventingamputation, and the pharmacist's role in diabetes, among other topics. Toaccess the podcasts, visit http://www.cdc.gov/podcasts and search for “ClinicalDiabetes Management.”

For more free resources ondiabetes prevention and control, visit http://www.ndep.nih.gov.

NORCAL applications available in writable PDF format

All applications andquestionnaires on the NORCAL website have been converted to writable PDFformat. Applicants can download the forms to their computers and complete themonline. There is no need to fill them out by hand, which was previously theonly option.

To download an application,visit http://www.norcalmutual.com/resources/applications.php.

Health care conference in Santa Rosa on Nov. 12

A health care conferencesponsored by the North Bay Business Journal will be held on Wednesday morning,Nov. 12, at the Hyatt Vineyard Creek Hotel in Santa Rosa. The featured speakeris Dr. David Greenberg, a vice president at the Buck Institute, who willdiscuss regenerative medicine, diseases in aging, and the latest stem-cellresearch. His speech will be followed by panel discussions on health caredelivery and health insurance.

Tickets are $45 per person. Toregister, contact Linda Perkins by Nov. 7 at 521-5265 or events@busjrnl.com.

Dr. Stacey Kerr publishes book on hospital homebirths

Santa Rosa family physician andPress Democrat columnist Dr. Stacey Kerr has just published “Homebirth in theHospital” a 224-page book on integrative childbirth. The book features storiesof 15 women who had integrative childbirths in a hospital setting. Published bySentient Publications, the book is available at local bookstores or at http://www.homebirthinthehospital.com.

Dr. Allan Bernstein writes headache booklet for Krames

Dr. Allan Bernstein, a SantaRosa neurologist and headache specialist, did all the science writing for a newpatient guide to headaches from Krames, a leading publisher of patienteducation materials. The 16-page booklet, now in its third edition, will beused in doctors’ offices throughout the country.

Stephen Banks, MD
Radiation Oncology*
3555 Round Barn Cir.
Santa Rosa 95403
522-6875 Fax 576-0445
sbanks@rrmginc.com
Stanford Univ 1993

John Chan, MD
Obstetrics & Gynecology*
Gynecologic Oncology*
100 Brookwood Ave.
Santa Rosa 95404
576-7557 Fax 576-7786
chanjohn@obgyn.ucsf.edu
UC Los Angeles 1995

Lee-may Chen, MD
Obstetrics & Gynecology*
Gynecologic Oncology*
100 Brookwood Ave.
Santa Rosa 95404
576-7557 Fax 576-7786
Lee-may.chen@ucsfmedctr.org
Univ Michigan 1992

Thomas Duckett, MD
Urology*
500 Doyle Park Dr. #303
Santa Rosa 95405
575-1833 Fax 575-1892
duckett@sutterhealth.org
Loyola Univ 1995

Alvaris Duffis Jr., MD
Diagnostic Radiology
401 Bicentennial Way
Santa Rosa 95403
393-3452 Fax 553-3589
alvaris.w.duffis@kp.org
Univ Pennsylvania 1984

Gabriel Flaxman, MD
Family Medicine
3320 Chanate Rd.
Santa Rosa 95404
547-2220 Fax 303-3187
flaxmeg@sutterhealth.org
Drexler Univ 2008

Henry Flores, MD
Surgery*
451 March Ave. #B
Healdsburg 95448
433-8844 Fax 433-8836
floreshc@sutterhealth.org
Univ Minnesota 1994

Stephen Fuette, MD
Emergency Medicine*
401 Bicentennial Way
Santa Rosa 95403
393-4000 Fax 393-4741
stephandreb@aol.com
Univ Southern California 1999

Catherine Hurley, MD
Family Medicine
3320 Chanate Rd.
Santa Rosa 95404
547-2220 Fax 303-3187
hurleyc@sutterhealth.org
Jefferson Med Coll 2008

Bonnie Kneibler, MD
Family Medicine*
8465 Old Redwood Hwy. #320
Windsor 95492
838-6685 Fax 838-6686
kneiblb@sutterhealth.org
Rush Med Coll 1982

Lisa Kremer, MD
Rheumatology*
Internal Medicine*
4725A Hoen Ave.
Santa Rosa 95405
576-3322 Fax 576-3323
kremerl@sutterhealth.org
Univ Minnesota 1989

Elizabeth Martinez-Augustin, DO
Internal Medicine*
Geriatric Medicine*
401 Bicentennial Way, MOB West #110
Santa Rosa 95403
393-3062 Fax 393-4389
lizmartinezdo@yahoo.com
Western Univ Health Sciences 1999

Anabel Ruiz, MD
Family Medicine
3320 Chanate Rd.
Santa Rosa 95404
547-2220 Fax 303-3187
ruiza4@sutterhealth.org
Johns Hopkins Univ 2008

Libby Schaefer, MD
Family Medicine
3320 Chanate Rd.
Santa Rosa 95404
547-2220 Fax 303-3187
schaefe@sutterhealth.org
Harvard Med Sch 2008

Adrienne Silver, MD
Pediatrics*
3975 Old Redwood Hwy.
Santa Rosa 95403
566-5271 Fax 566-5292
adrienne.m.silver@kp.org
Univ Colorado 1996

David Suchard, MD
Occupational Medicine*
Medical Toxicology
Environmental Medicine
1260 N. Dutton Ave. #244
Santa Rosa 95401
546-2880 Fax 546-2828
dsuchard@sonic.net
UC San Francisco 1992

Barbara Turner, MD
Family Medicine*
8465 Old Redwood Hwy. #320
Windsor 95492
838-6685 Fax 838-6686
turnerb2@sutterhealth.org
UC Irvine 1987

* board certified

MEDICAL OFFICE SPACE
Suite available: Perkins Medical Center, Sonoma. 1800+/- sq ft. $2890/mo.707-996-4519.

HOW TO SUBMIT A CLASSIFIED AD
To submit a classified ad for News Briefs or Sonoma Medicine, contact NanPerrott at nperrott@rhscommunications.com or 707-525-4226. The cost is onedollar per word.

October 2008

• Don't miss SCMA's 150th Anniversary Celebration!
• SCMA Task Force Devises Solutions for Specialty Access
• Still Time to Submit Photos for SCMA Physician Directory
• District 10 Endorses Resolution to Mandate Smoke-Free Casinos
• Improved SCMA Website Readied for Launch
• Ob-Gyn Medical Group Closing in November
• More Doctors Working for Health Centers
• Dec. 6 is “Flu Shot Saturday”
• Palmetto Medicare Payment Problems Persist
• CMA Takes Legal Action to Stop Prohibition on Balance Billing
• Governor Signs Bill to Close Insurance Fee Loophole
• Transgender Health Conference in Rohnert Park Oct. 10-11
• Life-Sustaining Treatment Orders Available Online
• Free Screening for Arterial Disease and Aneurysms
• Drug Abuse Institute Launches Physician Website

Don't miss SCMA's 150th Anniversary Celebration!

All SCMA members are encouraged to attend the association’s 150th Anniversary Celebration on Tuesday evening, Nov. 11, at the Vintner’s Inn, 4350 Barnes Rd., Santa Rosa. Tickets, which include dinner, are FREE to active SCMA members.

To help defray costs, SCMA is actively seeking sponsors for the event, such as medical groups, hospitals, and pharmaceutical companies. Potential sponsors should contact Cynthia Melody at 525-4359 or cmelody@scma.org. See the attached sponsor flyer for more details.

SCMA members should RSVP for the event as soon as possible, either by e-mailing scma@scma.org or calling 525-4359. Credit card payments can be accepted over the phone.

See you at the Celebration!

SCMA Task Force Devises Solutions for Specialty Access

Plans to improve access to orthopedic and endocrinology services for underserved patients were presented at the Sept. 10 meeting of SCMA’s Specialty Access Task Force.

Dr. Jeff Sugarman, leader of the orthopedics subgroup, reported that a referral algorithm has been developed, and that the group is trying to establish an “ortho hub,” probably at the Southwest Community Health Center (SCHC). An e-mail describing the access problem and the “ortho hub” was recently sent to all the orthopedic surgeons in Sonoma County.

The endocrinology group leader, Dr. Gerald Eliaser, reported that about two-thirds of the county’s safety net referrals to the SCHC Chanate Family Practice Center’s endocrinology clinic, attended by Dr. Yuichiro Nakai, are referred for thyroid issues. Residency physicians, led by Dr. David Schneider, will be taking over management of thyroid patients, freeing Dr. Nakai and several other local endocrinologists to deal with non-thyroid problems for the safety net.

The next meeting of the Task Force, which is co-sponsored by the Redwood Community Health Coalition, is scheduled for Nov. 5. Physicians interested in attending the meeting or assisting the task force should contact Cynthia Melody at cmelody@scma.org or 525-4359.

Still Time to Submit Photos for SCMA Physician Directory

The deadline for submitting photos for the 2009 SCMA Physician Directory is Oct. 31, so there’s still time to get your picture taken, even if you missed previous photo sessions. Your photo is the most prominent element of your Directory listing, and a recent color portrait is strongly recommended.

Members can use any local photographer or even submit their own high-resolution photo to sosborn@scma.org. Duncan Garrett, a photographer whose work often appears in Sonoma Medicine, can take portraits at his Santa Rosa studio for just $50, a significant savings over standard rates. He can be contacted at 578-8192 or duncan@duncangarrettphoto.com. His studio address is 3565 Airway Drive, Santa Rosa.

District 10 Endorses Resolution to Mandate Smoke-Free Casinos

CMA’s District 10 delegation, which includes SCMA, has endorsed a resolution by Dr. Brad Drexler to ban smoking in tribal gaming venues. Such venues are currently exempt from the statewide ban on smoking in indoors public spaces.

The resolution will be presented at CMA’s annual House of Delegates meeting in October. If enacted, CMA will support legislation to ban smoking at tribal casinos. The National Council of Legislators from Gaming States is already considering similar recommendations.

Improved SCMA Website Readied for Launch

The first phase of an improved version of the SCMA website will soon go online, thanks to a grant from the Pacific Foundation for Medical Care. The revised site will not only include Sonoma Medicine, but also the Physician Directory, SCMA News Briefs, and a wealth of resources for local physicians. The site will be fully searchable, using the latest database technology.

Ob-Gyn Medical Group Closing in November

Santa Rosa Ob-Gyn, one of the longest-running medical groupsin Sonoma County, will close on Nov. 21. Dr. Cheryl Kellert, the seniorpartner, will move to Bellingham, Wash., and Dr. Garland Herron will relocateto the East Coast.

“Private practice for small groups is impossible,” saidKellert. “I would love to stay, but the reality of cost makes it impossible.”She estimated that 75% of the group’s income goes to overhead. In addition, thegroup hasn’t been paid by Medicare all year because of bureaucratic delays.

Kellert joined Santa Rosa Ob-Gyn in 1985. Over the years,several prominent local ob-gyns worked for the group, including former SCMApresidents Drs. John Bodle and Thomas Garrett. Another longtime partner, Dr.Thomas McCarthy, left the group last year for health reasons.

More Doctors Working for Health Centers

The number of doctors working full- or part-time at local health centers continues to increase. As of September, 65 local physicians were on staff at health centers affiliated with the Redwood Community Health Coalition (RCHC), including facilities in Alexander Valley, Guerneville, Healdsburg, Occidental, Petaluma, Roseland, Sonoma and Santa Rosa, as well as Indian Health. That represents a 44% increase from 2005, when only 45 physicians were on staff at those facilities.

An additional 36 physicians enrolled in the Santa Rosa Family Medicine Residency work at the Chanate Family Practice Center, which is also affiliated with RCHC.

Dec. 6 is “Flu Shot Saturday”

This year’s “Flu Shot Saturday”will occur on Saturday morning, Dec. 6. During that time, anyone can get a flushot for a suggested donation of $10 at locations throughout Sonoma County.Children under 18 must be accompanied by a parent or guardian, and no one willbe turned away due to inability to pay.

For information about times andlocations, call 565-4477 or visit www.sonoma-county.org/flu.

Palmetto Medicare Payment Problems Persist

The transition in Medicareadministration from NHIC to Palmetto GBA is causing serious payment problemsfor many California physicians. CMA continues to receive a high number ofcomplaints from members who have not received payment for claims submitted bothprior to and after the transition. Several members have been forced to accesscredit lines to meet payroll and business expenses, and some are fearful thatthe situation may cost them their practice.

While CMA has been successful ingetting resolution for physicians who contact CMA’s Center for EconomicServices, doctors who are going directly to Palmetto are finding it impossibleto get through on their phone lines. Practices that do get through are facingwait times of as much as three hours.

CMA Takes Legal Action to Stop Prohibition on Balance Billing

In late September, CMA and a coalition of health care providers filed a petition with the Superior Court in Sacramento seeking an injunction against a regulation recently finalized by the Department of Managed Health Care (DMHC). The regulation expands the definition of “unfair billing pattern” to include a practice commonly known as “balance billing.” DMHC asserts that the new regulation gives them the authority to bring enforcement actions against physicians who balance bill.

“Balance billing” occurs when insurers refuse to pay in full for emergency services provided to their policyholders by doctors or hospitals with whom the insurers do not contract. Faced with the insurers’ refusal to pay their bills in full, physicians often bill policyholders for the remaining balance.

Governor Signs Bill to Close Insurance Fee Loophole

Gov. Schwarzenegger has signed SB 1379, which closes a loophole that allowed health insurance companies to use fines imposed by the state to offset their fees to the Department of Managed Health Care. Instead, the bill directs the fines to a loan repayment program and the state’s high-risk insurance pool.

Transgender Health Conference in Rohnert Park Oct. 10-11

Life-Sustaining Treatment Orders Available Online

Free Screening for Arterial Disease and Aneurysms

Drug Abuse Institute Launches Physician Website

The National Institute on Drug Abuse has created a new website, www.nida.nih.gov/medstaff.html, intended to help physicians stay current with prevention and treatment of drug abuse. The site includes the latest clinical trials and detailed information on drugs of abuse.

Susan Dehnad, MD
Obstetrics & Gynecology
3317 Chanate Rd. #2C
Santa Rosa 95404
570-1130 Fax 571-2478
Mercer Univ 2003

Robin Knuttel, MD
Dermatology*
181 Andrieux St. #103
Sonoma 95476
938-9880 Fax 938-9879
sonomaskin@aol.com
Tufts Univ 1986

Timothy Regan, MD
Family Medicine*
401 Bicentennial Way
Santa Rosa 95403
Univ Minnesota 1980

Kyle Rhodes, MD
Ophthalmology
104 Lynch Creek Way #15
Petaluma CA 94954
762-3573 Fax 762-6873
Baylor Med Coll 2003

Thomas Schlesinger, MD
Ophthalmology*
3536 Mendocino Ave. #380
Santa Rosa 95403
575-5353 Fax 523-7729
Univ Southern California

Ashley Smith, MD
Dermatology*
990 Sonoma Ave. #2B
Santa Rosa 95404
579-4239 Fax 579-0459
St. Louis Univ 2003

Zunairah Syed, MD
Family Medicine
5900 State Farm Dr.
Rohnert Park 94928
206-3036 Fax 206-3041
Dow Med Coll 2001

* board certified

For Lease. Primemedical/dental office suite near Memorial Hospital. Call owner at 707-576-0777.

Medical Office Space.Suite available: Perkins Medical Center, Sonoma. 1800+/- sq ft. $2890/mo.707-996-4519.

October 2008